rick owens主线和复线区别（Rick Owens The Distinctive Differences between the Mainline and Secondary
Rick Owens: The Distinctive Differences between the Mainline and Secondary Lines
Introduction
Rick Owens is a household name in the fashion industry, renowned for his avant-garde, edgy designs that push the boundaries of conventional fashion. The designer has been in the industry for over two decades and has created two major product lines that cater to different audiences. The Rick Owens Mainline and the Rick Owens Secondary Line are the two collections that the brand offers. This article will explore the differences between these two collections in terms of design, target audience, and price range.
Mainline Collection
The Mainline is the primary collection that Rick Owens offers, and it features high-end, luxurious designs that cater to a discerning clientele. The collection is characterized by its structured, avant-garde silhouettes, bold color palettes, and use of premium materials. Rick Owens' Mainline designs are inspired by architecture, art, and his personal views on fashion.
Target Audience
The Rick Owens Mainline is specifically targeted at the affluent fashion-conscious individual who appreciates high-quality, luxury design. The clientele that the brand caters to is typically discerning and has eclectic taste in fashion. Those who purchase from the Mainline collection are usually looking for pieces that are unique, stylish, and exceptional.
Price Range
Due to the use of premium materials and the complex construction involved in the Mainline's designs, the price point for this collection is on the higher end. The garments and accessories range in price from around $500 to several thousand dollars per article.
Secondary Line Collection
The Secondary Line, also known as “Lilies,” was created by Rick Owens as a more affordable option for those who wouldn't normally be able to afford the Mainline collection. This collection features designs similar to those of the Mainline but with a more casual, everyday wear look. The Lilies collection is characterized by its more relaxed, loose-fitting, and comfortable garments.
Target Audience
The Lilies collection was created to expand Rick Owens' customer base to include those who are more budget-conscious but still want to experience the designer's aesthetic. This collection caters to a broader audience, including students, young professionals, and people who want to incorporate luxury into their wardrobe but cannot afford the Mainline collection's high prices.
Price Range
The Lilies collection is significantly less expensive than the Mainline collection. Prices typically range from $200 to $1,000, depending on the design. The materials used in the collection are of a slightly lower quality than the Mainline collection and the construction is less complex.
Conclusion
In conclusion, the Rick Owens Mainline and Secondary Line collections are distinctively different in terms of design, target audience, and price point. While the Mainline collection caters to an affluent and fashion-conscious customer base looking for luxury designs crafted from premium materials, the Secondary Line offers affordable alternatives for those who want to experience Rick Owens' aesthetic but cannot afford to purchase from the Mainline.